BIRRA MENABREA WEIGHS ANCHOR AT THE VERSILIA YACHTING RENDEZ-VOUS

The Biella company is an Official Drinks Partner of the international event dedicated to prestige  boating organised by Fiera Milano and Nautica Italiana.

 

The return of the Versilia Yachting Rendez-vous is eagerly awaited.  The  trade fair dedicated  to  the nautical industry of excellence is scheduled to take place in the Port of Viareggio, Tuscany  from 9th to 12th May for the third consecutive year.

For the occasion, Birra Menabrea, the oldest active brewery in Italy, adorns  its blonde  Premium Lager with the colours of the event. The customised sleeve interprets the logo of the Fair, recalling the shades of blue and sea blue and reflects  the female figure with a  white sundress.  A symbol that  characterizes the image of this event.

The participation of Birra Menabrea is part of a full endorsement  of the values ​​and aims of the event that will see the presence of historic Italian Shipbuilding brands  which in Tuscany and Versilia  have a long tradition.

Two worlds: that of the Biella brewery and that of Italian shipbuilding, where high quality and traditional craftsmanship come together in the name of the style and skill  that go into the making of  premium products.

 

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